What is the point of writing articles if no one is going to read them?
With so many article directories, blogs and websites you can submit your
articles to, it’s no wonder that driving traffic towards your work can
be a challenge. Clearly, if you want to make money from writing online
articles, it helps if people actually click on your articles. You
therefore have to find a way to make your articles stand out and to
develop an effective marketing plan to ensure that you connect with
people who are likely to be interested in what you have to say.
In the past, there was a great deal of emphasis on SEO and there are
still those who swear by it, but stuffing your articles full of keywords
doesn’t always make for a particularly good article. Besides, the
ranking of your article is liable to change on any given day, as search
engine companies try to focus on delivering high-quality results instead
of sending people to articles that are poorly written and offer readers
nothing of any value. Consequently, it is worth concentrating on
producing interesting and well-written articles in the first place.
It helps to find a niche. If you’re interested in health and fitness,
then it is worth building up a decent portfolio of articles that focus
on topics within that field. That way, you can attract followers who
have similar interests, which is especially useful when you turn to
social media sites to promote your work. If you stick to topics that you
are enthusiastic about, you will find it much easier to conduct the
necessary research and write articles quickly; and if you’re passionate
about the topic you’re writing about, this will show in your writing, so
that people will want to carry on reading.
So, basically, you have to write articles that people are going to want
to read. If you write good enough articles, they may attract an audience
organically, although it is also worth utilising the benefits of social
media to drive people towards your articles. Ultimately, it is
pointless trying to build up a large following on Twitter if you only
have a few articles and they’re all poorly written and offer no
information or insight. You therefore need to work on creating a
significant number of articles, preferably that focus on a specific
topic area, as this will inspire confidence that you know what you’re
talking about and make it easier to connect with people who have similar
interests. If you read what they are writing, then they may well
reciprocate, which is obviously what you want, as you become part of the
writing community.
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