Why do Women Bother with Anti-Ageing Products?

It would appear that there are many women who are prepared to spend a significant amount of money on anti-ageing products in the belief that they can somehow halt, if not reverse, the ageing process. Yet, what is the point? Everybody gets older – it's a fact of life. Plus, there is no miracle 'cure' for ageing. None of the products available are going to magically get rid of all your wrinkles and restore your face to the way it looked in your twenties. Even surgery cannot do that, as although you may be less wrinkly, you often end up with a distorted face instead!

So, why exactly do women bother with anti-ageing products, then? Well, it isn't just women who are bothered about ageing, as increasingly, men look for ways to stay looking younger. However, it seems that women have always felt more pressure to take care of their appearance than men. It is programmed into women that men are visual creatures and that to be found attractive, they have to look their best – which in most cases means looking young. Of course, real men and women are very different from the men and women you see in magazines, who all have a lot of help to look flawless.

For those celebrities who don't turn to surgery, there are other ways for to remain youthful-looking. Some just have good genes, but in most cases, there will be a stylist and make-up artist lurking in the background, as well as photographers who are familiar with airbrushing. The images you see are not necessarily a reflection of reality, yet women are conditioned to think that this is how they should look, regardless of their situation. If you lead a busy lifestyle and don't have someone to do your make-up for you, of course it's going to be more of a challenge.

However, if you believe there is a product that can help you stay looking young, you may decide to give it a go. After all, what is the worst that could happen? It might not make you look younger, but it gives you hope that you can keep the wrinkles at bay. Besides, it's cheaper and less painful than going down the surgical route. Ultimately, it is futile to try to fight the ageing process, but out of this comes a sense of frustration that you can't do anything. There are so many anti-ageing products out there that you try to convince yourself that you can actually take positive action and won't have to surrender to old age, even though you know it will happen one day.