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Tuesday 3 December 2013

How to Get People to Read Your Articles

What is the point of writing articles if no one is going to read them? With so many article directories, blogs and websites you can submit your articles to, it’s no wonder that driving traffic towards your work can be a challenge. Clearly, if you want to make money from writing online articles, it helps if people actually click on your articles. You therefore have to find a way to make your articles stand out and to develop an effective marketing plan to ensure that you connect with people who are likely to be interested in what you have to say.

In the past, there was a great deal of emphasis on SEO and there are still those who swear by it, but stuffing your articles full of keywords doesn’t always make for a particularly good article. Besides, the ranking of your article is liable to change on any given day, as search engine companies try to focus on delivering high-quality results instead of sending people to articles that are poorly written and offer readers nothing of any value. Consequently, it is worth concentrating on producing interesting and well-written articles in the first place.

It helps to find a niche. If you’re interested in health and fitness, then it is worth building up a decent portfolio of articles that focus on topics within that field. That way, you can attract followers who have similar interests, which is especially useful when you turn to social media sites to promote your work. If you stick to topics that you are enthusiastic about, you will find it much easier to conduct the necessary research and write articles quickly; and if you’re passionate about the topic you’re writing about, this will show in your writing, so that people will want to carry on reading.

So, basically, you have to write articles that people are going to want to read. If you write good enough articles, they may attract an audience organically, although it is also worth utilising the benefits of social media to drive people towards your articles. Ultimately, it is pointless trying to build up a large following on Twitter if you only have a few articles and they’re all poorly written and offer no information or insight. You therefore need to work on creating a significant number of articles, preferably that focus on a specific topic area, as this will inspire confidence that you know what you’re talking about and make it easier to connect with people who have similar interests. If you read what they are writing, then they may well reciprocate, which is obviously what you want, as you become part of the writing community.

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